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Alessandro Roma

Alessandro Roma
Sales Area Manager | Data Analytics | Power Platform

Area Manager with 20+ years of experience in the pharmacy and orthopaedics channel. I use Power BI, Power Apps and Power Automate to give my sales network a measurable competitive advantage.

20+
Years of experience
8
Regions managed
10
Agents in the network
About me

I am a Sales Area Manager with over 20 years of commercial experience in the healthcare sector, currently leading the Centro-Sud division of Dual Sanitaly S.p.A., where I manage a network of 10 single-mandate agents in the pharmacy and orthopaedics channels.

What sets me apart is the ability to combine field leadership with advanced digital skills: I independently developed operational solutions using Power BI, Power Apps and Power Automate, now used daily by my sales network.

I believe data is the salesperson's best ally — and that an effective manager must be able to turn information into fast, measurable decisions.

Territory — Central-Southern Italy
Territory Central-Southern Italy
Marche Abruzzo Lazio Molise Campania Basilicata Calabria Puglia
Channels
Pharmacy Orthopaedics Healthcare retail
My skills
🏆 🤝
Sales Leadership
Agent network management Sales forecasting CRM Coaching Target management
Power BI Excel
Data & Analytics
Power BI DAX KPI Dashboard Data Storytelling Advanced Excel
Power Platform
Power Platform
Power Apps Power Automate SharePoint Canvas App Flow Automation
Sectors
Pharmacy Orthopaedics FMCG Large-scale retail
Key experience
2022 – Present
Area Manager Centro-Sud
Dual Sanitaly S.p.A.
Managing a commercial network of 10 single-mandate agents across 8 regions in Central-Southern Italy, in the pharmacy and orthopaedic channels. I independently developed a digital toolset on Microsoft Power Platform — including KPI dashboards in Power BI, management apps in Power Apps and automation flows in Power Automate — transforming how the network monitors performance and manages commercial opportunities.
Power BI Power Apps Power Automate Pharmacy Orthopaedics
2016 – 2022
Commercial Manager
PAC2000A / Conad
Responsibility for a network of 35 points of sale in large-scale retail, with direct management of a team of up to 60 people. Foundational experience in managing complex commercial structures, operational planning and multi-site coordination.
Large-scale retail Team management 35 stores FMCG
⬇ Download full CV
Diary of an Area Manager

I write about sales, commercial network management, data and digital tools applied in the field. Real stories, real numbers, lessons learned on the territory.

Right data
Power Apps
The right data, to the right people, at the right time
How I built a Power App that eliminated KPI Excel reports from my network.
June 2026 · 5 min
Waiting
Sales & Leadership
Waiting can become a competitive advantage
Manager an hour late. Instead of waiting passively, we used that time to do something others don't.
June 2026 · 5 min
+140%
Automation
The sheet that was worth +140%
An agent walks into a pharmacy with an AI-prepared brief. Walks out with 140% of his canvas target.
May 2026 · 4 min
AI in sales
Automation
AI in sales isn't the future. It's already in the field.
What I saw at AI Day 2026 and what I'm already applying during field visits.
April 2026 · 7 min
Closed shop
Sales
Shop closed? New client opened
Appointment set, shop closed on arrival. How to turn an setback into a commercial opportunity.
April 2026 · 5 min
Power BI dashboard
Power BI
The dashboard that changed the way I run sales meetings
How a Power BI report transformed area meetings: from an hour of data to 15 minutes of decisions.
February 2026 · 6 min
Inventory
Pharmacy & Orthopaedics
Inventory isn't managed from a report. It's managed like this.
Every number in the system comes from real work on the shelf. The difference between data and territory.
February 2026 · 6 min
Shelf product
Pharmacy & Orthopaedics
For years I thought having lots of product on the shelf was an advantage
More product equals more sales — seemed logical. Then I found out it works the other way round.
January 2026 · 6 min
View all articles →
Let's work together

If you'd like to talk about sales, Power Platform, or just exchange ideas, get in touch.

📩 Send me a message